Work has been undertaken on a national level regarding Road Safety, amongst which is a campaign titled “Safe Drive Stay Alive”. This has been a campaign that has worked in a variety of locations across the UK, more recently in the neighbouring London Borough of Havering.
In an effort to educate Havering’s young drivers about their actions and possible consequences whilst they are driving, a wide range of community safety partners come together to produce a hard-hitting event.
Modelled on the highly successful Surrey presentation each 'Safe Drive, Stay Alive' live show was based around a video reconstruction of a road traffic collision. This video is interspersed with on stage, real life testimonies by serving members of the emergency services. Also, and perhaps most poignantly, stories are told by the parent of a young person who lost their life in a road traffic collision and also from a person disabled by the actions of a young driver.
The shows have been designed to deliver hard-hitting messages to young drivers and their passengers by making them aware of their responsibilities on the road and the potentially lethal results of failing to do so.
Please visit the website for more information on the events.
The video for the campaign can be found here.A summary of the success of this campaign can be found in the evaluation report.
